NJ SEO Firm Shares Copywriting Best Practices
Are you struggling with getting organic traffic to your business in NJ? SEO copywriting might be the missing link.
There are plenty of online marketing methods, but Search Engine Optimization (SEO) remains a powerful online marketing tool for getting organic traffic to a website. Marketing trends have revealed that 81% of online shoppers search the web for information on the product before they make a purchase. Therefore, to drive quality leads and increase authority in a niche, businesses must provide answers to questions being asked by their prospective customers.
Moreover, since our daily lives revolve around social media and the internet, we rely on information we find online to know more about a product. It’s, therefore, no surprise that your prospective buyers would likely type up a search query about a product into a search engine before they make a purchase.
To ensure that people find your business, especially when they use search for local companies in NJ, SEO copywriting must be an essential aspect of your online marketing strategy.
In this blog, we want to talk about the role of copywriting in SEO, and how people can improve their SEO through better copywriting.
What Is SEO Copywriting?
To understand the relationship between web content and SEO, here is a simplified description of Search Engine Optimization:
“SEO is the process of optimizing the on-page content as well as the information that search engines read.….The most important aspect of any digital marketing campaign is keeping up with search engine algorithm changes.”—Reclaim Digital
That being said, the college of creative studies describes a copywriter as one who verbalizes concepts in ways that inform the audience and move them to action.” Copywriting can, therefore, be defined as the ability to produce content that convinces the audience to take action. Persuading others to buy into one’s idea and change their hearts and minds is perhaps one of the most vital communication skills to possess in today’s world of marketing.
SEO copywriting is, therefore, creating content that will allow your customers to find you when they search for your product online. It’s not enough to write great content. Creating content that will be found via Google and other search engines should be the objective of any content strategy, which is why it is essential to optimize your on-page content for SEO.
According to Yoast, SEO copywriting entails fine-tuning the content of your website to the ever-changing-algorithms of search engines. It is the art of writing content that appeals to your users while drawing in computer-programmed traffic to your site. In a nutshell, SEO copywriting is writing content that ranks well in search.
Your content helps users trust you and provides a platform where you can include calls to action, and consequently, drive more leads and sales. Besides, nothing shows off your company’s expertise than the content you create on your website or social media channels.
However, you must target specific keywords that you want your website to rank for, and ensure that the content you create is valuable and well-crafted. The ultimate goal is to provide solutions for your target audience.
Your content must appeal to your readers, as copywriting for SEO includes copywriting for humans. That is, to make Google like your website, your readers must find your content valuable. Whether or not readers read your content has a strong effect on SEO.
“To make sure your website is the best in your sector, the text on your websites should be nice and easy to read. Without making any concessions to the quality of your content, you should tweak and fine-tune your text to the specific demands of search engines.” Yoast
Applying copywriting practices consistently in your blogs and articles will help increase your traffic and boost your ranking on Google’s first page.
NJ SEO copywriting best practices to incorporate in your business
A meta description is one of the aspects of SEO that is most overlooked. These short blurbs that search engines display when someone searches your keywords can help increase your website’s click-through-rate (CTR). They consist of several HTML tags, and you can also use them to define how you want a shared link to appear when shared on social media platforms.
However, the main tags to prioritize are “Title” and “Meta Description”—the significant determinants of how Google hits are search engine results page (SERP). When many people click on your results, Google considers your website a good result for that search and move you up the ranks. Therefore, attention-grabbing meta descriptions is a crucial aspect of SEO copywriting that shouldn’t be ignored. They affect how much traffic a web page receives from a particular search result.
Keep your tags short. The rule of thumb is to stick to less than 160 characters and include keywords at the beginning.
Research Your Audience
How much do you know about your potential customers?
Since your objective is to connect with prospective and existing customers, you need to know whom you are writing for so that you can be on the same page. Your business must appeal to a particular audience before it can sell. As such, audience research is crucial in identifying your prospects’ challenges and how your business can proffer the needed solution.
An effective audience research begins with these questions:
- Who are my prospects?
- Where do they hang out online?
- What are their challenges?
- What value will my content deliver to them?
- What tone of content would they enjoy reading?
For instance, if your business might about insurance plan for students in NJ. SEO best practices demand that you tailor the tone and style of your content to the youth audience.
Compiling a list of keywords that your potential customers use when searching for your product online is crucial. Analyze the terms and search volumes of keywords by which you want your target audience to find your website. Next, adjust your content based on the results.
Tools like Google Keyword Planner can help you with keyword analysis. You can check keyword relevance and also get suggestions based on your input.
If your website is new or you’re just starting on SEO, you canincrease your chances of ranking high in search engines by focusing on long-tail keywords. Enhancing your keywords will not only help boost conversions but also minimize competition.
The structure of your text matters when planning your blog. Clear content structure is one of the bedrocks of SEO copywriting. Besides, most content that ranks well in search engines has a clear structure. Therefore, consider the structure of your blog post before you start writing.
Your customers would likely come back to your website when the message is easy to digest. To improve your website’s readability, consider these questions:
- What is the core message of this page?
- How relevant is the content to user intent?
- Is the content easily navigable and readable?
Aside from creating well-crafted content, you should also ensure the following:
- Craft irresistible headlines
- Use subheadings (header tags) to make your content skimmable
- Position keywords and links in strategic places within your content
Having a well-panned structure for your content is like building a solid foundation. It makes your writing more effective and helps create a better user experience.
On-Site Page Optimization
What Is On-Site SEO?
Another aspect of SEO for content—closely related to site structure—is “on-page SEO.”It is essential to optimize elements on your website to help search engines interpret page content. On-SEO entails enhancing both the content and the HTML source code of a web page (the other type of page optimization is known as “off-page SEO,” whereby webmasters create links and other signals elsewhere on the Internet to impact a page’s ranking).
Why should You Practice On-Page Optimization?
Besides helping search engines understand page content, on-site SEO shows users what your page is all about. For instance, when users enter a search query in a search engine, a well-optimized page displays what the page is about in the page URL and page metadata.
For instance, a page about SEO for Beginners will have its URL optimized like this:
This structure helps your audience to identify if a particular keyword or phrase is relevant to a search query. They also consider that page valuable and worthy of its first-page positioning on a search engine results page (SERP).
Other non-keyword related on-page elements you should optimize are internal and external links, page metadata, and page load speed. You should also optimize your content for mobile and use schema.org structured data.
Link building is another strategy for website growth which you can implement through copywriting. This vital aspect of off-page SEO help in boosting a site’s ranking in Google search results. Moreover, relevant links will also help increase your website’s referral traffic. Links take readers to pages they might enjoy as well. Therefore, you can create content or place links on relevant websites to generate traffic to your site.
Do you need help with SEO copywriting and other web services in NJ? SEO experts Reclaim Digital’s design and development team not only help with building a world-class website, but we’ll also help you achieve your online marketing goals. Our team of experts can help with your contents, blog posts, and other aspects of content marketing.