Search Engine Optimization/PPC
So you’ve built a great site – now what? Once your new site is live, it’s time to market it. We have a team of SEO/PPC experts who will work with you to make sure that your company is getting the exposure it needs.
What is Search Engine Optimization (SEO)?
As search engines become more advanced, there is quite a bit of work that has to go into your digital marketing strategy to outshine your competitors. Gone are the days of building a website and adding in some keywords that you’d like your company to be found for, on the home page.
SEO is the process of optimizing the on-page content as well as the information that search engines read. This also includes various other tasks like link-building, social media management, PPC and Digital Retargeting, among others. The most important aspect of any digital marketing campaign is keeping up with search engine algorithm changes. If this is not done, your website could fall in rankings or be penalized. Reclaim Digital will work with you and your marketing team to develop a comprehensive digital marketing strategy that is tailored to your business and make sure that you’re always on cutting edge.
What is Pay-Per-Click (PPC)?
PPC is a form of internet marketing where you bid on certain phrases and buy listings on certain search results pages, based on a number of things – including budget, demographics and geography. When an ad is clicked on, you are charged a fee for that click, hence the title Pay-Per- Click. A poorly run PPC campaign can cost your business thousands of dollars per month. That is why it’s best to make sure that a professional is in charge. We can ensure that your campaign is properly optimized and that you’re not throwing away money, but targeting the right audience and your inbox is always full of leads.
Search Engine Optimization and PPC aren't just limited to new sites – we work on many sites that have been around for decades. There are some major points to consider when starting a SEO/PPC campaign:
- Is your site up-to- date (i.e. mobile-friendly)?
- Is your site user-friendly?
- Is your site functional?
- Does your site reflect your current business and goals?
Before we kick off a SEO/PPC campaign, we make sure that we understand you, your business and your prospective clients. If your site is using older technology, isn’t laid out well or is hard to navigate, we may recommend an update first, so you’re not spending money on a campaign that won’t yield the results that you’re looking for.
Once we have all the information we need, we begin the campaign. You and your marketing team are kept in the loop throughout the entire process – from the initial keyword analysis to the monthly reporting, we will work to make sure that your goals are met.